San Diego 6 Commercial

Before I was placed with the task of re-designing the weather graphics for the station, I was working on a News Campaign ad for promotions.



The idea came from the gatorade commericals with the still images, but we used video some slowed some stilled. The text aspect came from the NBC commercials and Heroes titles, where they would be part of the scene and melt through the objects in the scene or be part of the scene itself.

The hardest part to this entire project was roto-scoping ALL of the elements, you'll notice that the text hides behind or is in-between certian elements within the scene. The most tedious of them all was the flag.. because of its free form and flowy-type movement it made it really hard on me to create a mask following the movement. That cut alone (just the flag) took me a day and a half to get it that clean.

The next painful shot was the 2 firemen.. you can see the text fly in, melt through the back fireman and fly to the back of the scene with a nice pseudo camera blur then the next text flies in, and the front fireman walks in front of it. This cut took about a day.

The petco park shot was a very sexy shot as well, the original clip was a fly out of the park, we reversed it so it can fly in, then once i dropped the text in and go the persepective right, it was the shadow we created that sold the effect. I tried using the lights in aftereffects but it didnt come out the way I wanted, so we went with the motion tracked fakey. And it looks damn good.

The transition from the frontlines firemen to the flag was all me. I didnt like the cut to the next scene and needed some sort of transition, and when i got the final audio soundtrack i decided to ride the reverse cymbal and dissolve out. The clever part of the transition was I used the sun from the first shot and "created" a sun in the next.. so what you see is the sun overexposing the shot, then I reduced the lens flare into the scene so it becomes a new element, sitting right there in between the tower, my fake sun. =)

Stephanie and I might turn this in for an Emmy Submission this year. Watch for it on San Diego 6.